Marketing Strategy- Sonees' Dhonis

Marketing Strategy- Sonees' Dhonis

Sonees Dhonis is a marketing strategy simulation. It requires the participant to understand the industry and the way the market works. The participant has to take several decisions related to promotion, pricing, people, etc. They would take up the role of a CMO and deliver the KPIs in a simulated environment.

Game Description:

In a sea-locked country dotted with hundreds of islands, sea-planes and dhonis(speed boats0) are the only two modes of transport. Dhoni manufacturing is a highly regulated industry. Currently there is only one manufacturer but the Governmenthas given licence to another one to start manufacturing in a couple of years.

Scenario Description:

The scenario unfolds the crrent situation of the market and the future landscape. The company has to use the budget allocated to it very effectively so that its key performance indicators are met.

Key Decisions:

The participants are required to take decisions related to :

-Pricing

-Promotion

-People

-Product

-Others.

Feedback From Users & Clients

Sushant Pati

Asst. Manager, OPTCL India

Gives you a reality check! A real brain-storming experience and brings out the traits in you that you never thought existed.

Binayak Behera

Asst. Manager, OHPC, India

It was really an exciting experience and a complete mental exercise. This tool was very different and would help us a lot in taking decisions as managers. I was really overwhelmed by the realistic approach of this learning method and I am looking forward to more such programs in future.

Seema Budhiraja

Asst. Manager, GRIDCO, India

The Business Simulation game was a great experience . Managing people in organizations is not as easy as it seems and cost cannot be the only criteria to achieve managerial effectiveness. Looking forward to more such programs.

Himanish Goswami

Sr. Manager, South West Asia HR Shared Service Center, Samsung, India

IDeliver simulation was far more absorbing and intuitive than any training module or other modes that are normally used. It challenged not only our grey cells but made us believe the importance of optimum usage of resources. The team work was exemplary and it got all of us motivated. Use of statistics and other friendly rivalry measurements reinforces our natural desire for competition.

Shishir Rath

Manager, NHPC Ltd.

It was a great learning opportunity attending the business simulation game. The whole program was well planned excellently explained and delivered.

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